Marketing & eCommerce Manager – Hilton Houston Convention Center

Hilton Hotels & Resorts
Published
October 9, 2019
Location
Houston, TX
Job Type

Description

The beautiful Hilton Houston Convention Center is looking for a dynamic Marketing & eCommerce Manager to join their team!

What will I be doing?

A Marketing & eCommerce Manager collaborates extensively with the hotel's commercial leaders, and is responsible for the reporting, analysis and tactical activation of digital marketing that promotes revenue growth among key customer segments and supports the hotel's brand positioning and image. The position also acts as a liaison between the hotel and Hilton marketing support including ECG and the Managed Support Team, outside agencies and contracted vendors/service providers as determined by the hotel, and practices overall project management to ensure the implementation of comprehensive marketing programs. In working with the hotel commercial team to set strategy, the manager executes and tracks performance focused on online content, reputation management, social media, and driving digital demand. The manager engages with corporate resources on SEO and SEM, and prepares monthly analysis for internal and external stakeholders on hotel-level performance across paid, owned, social and earned digital media.

Specifically, you would be responsible for performing the following tasks to the highest standards:


30% Media and Demand Tactics: Utilizes the Amplify process and tool to support hotel strategies to ensure appropriate tactics are in market based on business goals. Uses feeder market data, target audiences, competitive research and market behavior to maximize media performance. Measures and reports on ROI of media plan. Works with agencies / in house resources as needed to develop / review creative assets/copy and ensures all materials are provided to publishers in a timely manner and within company guidelines.

25% Strategy & Analysis: Develops hotel positioning with commercial leaders and guides cohesive digital strategy with short and long term objectives. Serves as the hotel leader in reporting and analysis of the key performance indicators such as quality online content, conversion and increasing digital demand. Has a strong command of SEO and SEM, and provides analysis to hotel general manager, revenue management and sales to ensure strategy and tactics are aligned to achieve hotel needs. Provides monthly business review to key internal and external stakeholders with qualitative and quantitative data to drive continual improvement. Refines strategy based on analysis, market share, and changing business environment. Has strong knowledge of multi-channel marketing, target audiences, and attribution models.

20% In-house Marketing: Work with marKIT and local design firms to design and produce marketing collateral material in the hotel for Sales + Marketing and Food + Beverage. Brochures, posters, marketing cards and merchandising.

15% Advertising: Design and manage publishing schedule for ad campaigns. Partner with Destination Houston on print and radio promotions for the hotel where appropriate.

10% Budget: Develops and manages property eCommerce marketing budget (including ad buys, email marketing, GDS, etc). Ensures marketing budget supports the digital marketing strategy and prioritizes spend based on targeted ROI goals and hotel objectives

What are we looking for?

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

  • Hospitality - We're passionate about delivering exceptional guest experiences.
  • Integrity - We do the right thing, all the time.
  • Leadership - We're leaders in our industry and in our communities.
  • Teamwork - We're team players in everything we do.
  • Ownership - We're the owners of our actions and decisions.
  • Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

  • Quality
  • Productivity
  • Dependability
  • Customer Focus
  • Adaptability

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

EOE/AA/Disabled/Veterans

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