Marketing Coordinator 3

Published
September 26, 2020
Location
Houston, TX
Job Type

Description

Overview

ALS provides a broad range of testing and analytical services to a wide variety of end markets and industries around the globe. We continue to remain at the forefront of the testing services industry, building an enviable reputation.  ALS provides a diversified line of independent analytical services to a wide range of top-tier customers in the pharmaceutical, nutraceutical, environmental, and food industries. Our diverse laboratories perform routine and specialty analytical testing for compliance, safety, certification and verification purposes.

Primary Objective: 

The Marketing Coordinator 3 will be responsible for producing and maintaining marketing materials that align with the company sales strategy and providing support for the sales team.

Responsibilities

Position Duties and Scope:

  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and advertising.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Create quality marketing content that appeal to our audiences, attract customers and boost brand awareness.
  • Create and maintain content on company website. Reviewing and analyzing content for areas that can be improved and optimized
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Coordinate all communications with clients based on marketing strategies and brand promotions.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Maintains social media presence across all digital channels
  • Coordinate responses to proposal requests.
  • Other duties as assigned.

Core Competencies:

  • Proficient verbal and written communication skills.
  • Excellent organizational skills and attention to detail.
  • Proficient in Adobe Creative Suite, specifically Premiere, After Effects, Photoshop.
  • Proficient in MS Office, Google Analytics, LinkedIn, Sitecore (or other CMS), Microsoft Dynamics (or other CRM), and Pardot (or other MAP).

Occupational Health & Safety Responsibilities:

  • Follow all company operating procedures, standards, policies, and training to ensure the safe and efficient operation of the site.
  • Play an active role in the ALS safety program by correcting or reporting unsafe acts and conditions that are observed during day to day operations to create a zero-injury work environment.
  • Participate in and support HSE initiatives, as required by ALS leadership.
  • Understand and use HSE precautions (such as but not limited to fume hoods and PPE) while working with chemicals and samples of unknown hazard.
  • Ensure the health and safety of staff, contractors, and/or visitors by providing appropriate leadership, due diligence, resources, training, and enforcement for all individuals onsite.
  • Perform/teach annual ALS Hazardous Waste Management training course.
  • Ensure that resources are available for proper handling, storage, and disposal of hazardous waste.
  • Ensure that hazardous waste generated by the laboratory in accordance with applicable Federal, State, and local regulations is properly handled.
  • May be required to take external training courses in order to sign hazardous waste manifests to ship hazardous waste.

Quality Responsibilities:

  • Ensure business is conducted in accordance with Core Values:

      ü Safety as a Priority

      ü Honesty and Integrity

      ü Exceeding Client Expectations

      ü Belief in Our Ability

      ü Hard Work and Continuous Improvement

      ü Doing it Better

      ü Celebrating Success

      ü People Development

  • Ensure Quality Systems are adhered to in performance, review, and reporting of laboratory duties and communicate all quality issues.
  • Support Quality Department and Continuous Improvement Processes.
  • Employees commit to improving the ALS experience through effective communication.

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