Marketing Analytics and Operations Manager

Kforce Finance and Accounting
Published
October 3, 2020
Location
Houston, TX
Job Type

Description

RESPONSIBILITIES:

Kforce has a client seeking a Marketing Analytics and Operations Manager in Houston, TX.

Responsibilities:

  • Responsible for driving marketing excellence and performance management efforts to provide operational processes, marketing policies, measurement, analytical model and actionable plan to maximize the return on marketing investment
  • May also provide database analytics and operational expertise to drive fact-based strategic and tactical planning, manage and execute marketing programs
  • Managing the marketing investment envelope
  • Identifying business requirements
  • Developing business marketing processes
  • Managing complex marketing programs and campaigns
  • Establishing executive dashboards, scorecard, other measurement tools, and developing infrastructure (such as MRM, CRM, EDW and other data warehouse) as needed to drive close loop marketing
  • Also responsible for developing and delivering marketing training and professional development and execution to maximize overall marketing productivity and effectiveness
  • Unique mastery and recognized authority on relevant subject matter knowledge including technologies, theories, or techniques
  • Contributes to the development of innovative principles and ideas
  • Successfully operates in the most complex disciplines, in which the company must operate to be successful
  • Provides highly innovated solutions
  • Routinely exercises independent judgment in developing methods, techniques and criteria for achieving objectives
  • Develops strategy and leads large, cross-division functional teams or projects the affect the organizations longterm goals and objectives
  • May participate in cross-division, multi-function teams
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