Global Marketing Manager – Lubricants & Fuels

Nouryon Chemicals Holding B.V
January 7, 2021
Houston, TX
Job Type


Employment at Nouryon is contingent upon the successful completion of both a pre employment background check and a drug screening. In some case, pre-employment physicals may also be required

All candidates hired must be able to provide proper documentation of their eligibility to work in the US

Nouryon is an E-Verify Employer

The Global Marketing Manager - Lubricants & Fuels:

  • Develop and execute global market strategy for assigned segments
  • Ensure the segment growth plans and investments are aligned with unmet market needs
  • Deliver long-term and sustained growth across assigned segments
  • Contribute to realization of global business strategy
  • Lead creation and execution of global market strategy (3 to 5 yr. horizon)
  • Lead cross-functional Market Management Teams (MMTs)
  • Identify unmet market needs and build/execute corresponding innovation pipeline
  • Build, maintain and leverage key external relationships across the value chain
  • Establish global value-based pricing guidelines for new and existing products
  • Capture, communicate and leverage business intelligence with the assigned segments (trends, customers, competitors, products, technologies)
  • Create and execute segment-specific market engagement and communication plans

Key Activities

  • Develop global marketing strategies and collaborate with key stakeholders to implement regionally
  • Develop customer/market segmentation strategy, value proposition and go-to-market channel management for the segment
  • Maintain close contact with the regional marketing, sales, product and R&D functions to ensure market input is gathered and translated into winning value propositions
  • Manage segment regulatory strategy and identify growth opportunities related to regulatory changes
  • Develop value propositions, business case and positioning for segment innovation projects
  • Execute global pricing strategies for new products within the segment
  • Coordinate and participate in trade shows, exhibitions and industry groups
  • Monitor customer and market segmentation & service standards
  • Model corporate values, principles and standards internally & externally

Results to be Achieved

  • Delivery of annual financial plan within the segment (Revenue, Contribution Margin, Volume)
  • Delivery of targeted growth and improvement initiatives across assigned segment, including value capture from innovation programs

Educational Qualifications

  • Bachelor’s degree, preferably in Marketing, Business Administration, Chemistry, Chemical Engineering or Engineering-related discipline
  • Candidates with an MBA are desirable

Relevant Experience

  • A minimum of 10 years of prior experience in combination of sales, marketing or product management roles
  • Experience in the Specialty Chemicals industry
  • Experience in Strategic Marketing
  • Understanding of one or more key Industrial end markets, preferably including Lubricants & Fuels

Required Skills

  • Fluency in English; other relevant languages a plus
  • Comfortable working across global cultures
  • Strategic planning
  • Results-orientation
  • Communication (written & oral) and interpersonal skills
  • Demonstrated track record of effective leadership in past roles
  • Strong business and financial acumen
  • Negotiations
  • Project management
  • Problem-solving
  • Must earn the confidence of the R&D and sales organizations
  • High level of proficiency in Excel, Word, PowerPoint
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