Director of Marketing Campaign Coordination – Telecommute

UnitedHealth Group
June 16, 2022
Houston, TX
Job Type


UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)

Lead the Campaign Coordination team responsible for capturing, tracking, improving, and delivering on marketing campaign requests from a multitude of requestors throughout UHC and Optum. The primary responsibility of this role is to work across functions to improve the management and effectiveness of all marketing campaigns via our omnichannel engagement platform.

The Director of Campaign Coordination must be able to understand and employ information about business priorities and market IOI, demonstrate a deep understanding of consumer and stakeholder needs, pain points, goals and channel/communication methods, as well as stay apprised of relevant activities taking place across the enterprise. This leader is ultimately accountable for establishing a process that allows marketing operations to implement cost-cutting initiatives through channel and audience optimization while also increasing the engagement of all campaigns.

You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges. 

Primary Responsibilities:

  • Oversee day to day responsibilities of a team of campaign managers responsible for capturing all marketing campaign information, executing on operational tasks related to required and other non-strategic marketing needs.
  • Lead the member touchpoint governance strategy and technology support team
  • Develop trusting relationships with health plan leaders, internal team members and number external partners/groups through UHC and Optum
  • Support and direct the application of business priorities to drive market-specific engagement and outreach strategies that reduce operational and marketing costs while also working to increase member engagement, retention, quality scores and NPS
  • Oversee the management and execution of all campaign requirements in partnership with business stakeholders
  • Provide leadership and oversight/accountability for all phases of the marketing process - from intake to creative to strategy to channel to data to optimization
  • Engage on other internal and external projects as needed to achieve business and growth goals

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • BA/BS degree
  • 5+ years of experience working in a matrix organization
  • 3+ years of experience with operations and/or marketing operations
  • 2+ years people leadership (mentorship, coaching, influencing)
  • Experience managing external vendor partnerships, including scoping, and managing SOWs
  • Experience in leading and managing change and organizational culture.  Proactively identify and remove cross-functional barriers to change
  • Knowledge of Medicaid and Medicare products
  • Proactive, self-starter with drive to build first-class data and analytics visualization.

Preferred Qualifications:

  • Masters’ Degree in Business or Marketing
  • Experience with marketing & communications
  • Experience managing a cross-functional team
  • Demonstrated strategic marketing capability
  • Administrative skills:  driving execution of deliverables, planning, coordinating, managing resources
  • Communications skills:  building collaborative relationships, resolving roadblocks, managing conflict
  • Leadership skills: coaching, facilitating, influencing without authority, lead organizational change
  • Motivating skills:  goal setting, goal achievement, demonstrate integrity
  • Adjustment/Self-Management skills:  handling stress, personal adaptability, self-motivated
  • Analytical skills: ability to use data to determine results and recommend appropriate next steps

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment

Careers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV/AIDS and high-risk pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.(sm)

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $113,500 to $218,100. The salary range for Connecticut / Nevada residents is $113,500 to $218,100. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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