We are seeking a Digital Advertising Specialist for an exciting opportunity with a Fortune class client located in Houston. The ideal candidate will have a Bachelors degree and 1-2 years of working experience with Google Ads. This individual will assist in the set up and reporting of digital advertising campaigns. In this role you will help drive quality traffic to webpages and landing pages for lead generation and conversion in the promotion of commercial energy consulting services. You will set up Google Ads and Sponsored LinkedIn ads, provide PPC recommendations, identify keyword opportunities, track and analyze campaign performance, document all campaign data including budget and costs, provide weekly status reports and general marketing support as needed.
Knowledge of Search Engine Marketing (SEM) and Pay-Per-Click (PPC) best practices and 2+ years of hands-on experience with Google search and display ads, LinkedIn Sponsored Ads, digital campaign setups, monitoring and reporting, keyword research, keyword match-types, A/B testing and retargeting.