Digital Advertising Specialist

Published
September 16, 2022
Location
Houston, TX
Job Type

Description

Company Description

HexaGroup is a B2B digital marketing agency for businesses serious about optimizing their growth. We are Inbound and ABM specialists and have built our reputation around our team spirit and strong processes. We are a member of BBN The World #1 B2B Agency

Job Description

You will be responsible for the day-to-day management of digital marketing campaigns, which can include SEO, paid search, display, programmatic and social advertising strategies across some of HexaGroup's clients. You will work with our digital marketing team and be responsible for creating and optimizing SEO and paid media to reach our clients' KPIs.

Duties include:

  • Developing, executing and optimizing cutting-edge digital campaigns from conception to launch as part of our team
  • Defining, measuring and evaluating relevant paid media KPIs
  • Working cross-departmentally to align campaign strategies and goals across the organization
  • Providing ongoing actionable insights into campaign performance to relevant stakeholders
  • Building out media plans for various ad platforms and overseeing the day-to-day execution of paid media
  • Conducting keyword and website research, ad grouping, and audience targeting
  • Maintaining knowledge of industry best practices and new technologies

Qualifications

  • 2-5 years of search engine marketing (SEM) experience
  • 2-5 years of experience with social media advertising
  • 2-5 years of experience with display and programmatic advertising
  • Certifications in Google Ads, Google Analytics and HubSpot a plus
  • Effective writing, verbal communication and presentation skills
  • Strong analytic skills and ability to relate results to client business objectives
  • Proficient project management skills
  • Able to multitask, organize, prioritize and structure workload
  • Knowledge of Microsoft Word, Excel, Outlook, and PowerPoint

Additional Information

All your information will be kept confidential according to EEO guidelines.

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