Advertising Specialist – REMOTE

Bracken Marketing
Published
May 9, 2022
Location
Houston, TX
Job Type

Description

We’re looking for a self-motivated US Based Marketer to join our fast-paced marketing agency, to shape the future of healthcare by helping digital health companies grow.

Bracken Marketing Core Values

We are looking for a high-energy, motivated individual who values:

  • Analytical problem solving
  • An always learning mindset
  • Collaboration, team-focus
  • Resilience
  • Kindness

Requirements

  • 2 - 5 years full time b2b digital advertising experience managing Google Ads, Programmatic Advertising, and LinkedIn ads campaigns
  • Strong project management, analytical and communication skills
  • Proficient with Google Analytics, Google Tag Manager, Google Data Studio, and HubSpot
  • A passion for marketing and analysis
  • Comfort with directly interfacing with executive clients
  • Experience with, or a personal ambition to quickly learn all about, digital health business

Job Role

Advertising

  • Configure advertising platforms such as Google Ads and LinkedIn Ads
  • Develop targeting techniques such as keyword lists, bidding strategies, and company lists
  • Manage and optimize many advertising programs on an ongoing basis
  • Coordinate marketing asset creation as needed, such as landing pages, ad creative, and copy
  • Manage various publisher and vendor relationships

Reporting

  • Configure technical items that enable reporting such as website tracking codes and pixels
  • Integrate and automate reporting systems such as Google Analytics, Google Search Console, and HubSpot using SuperMetrics
  • Build custom dashboards and analyses for clients
  • Conduct your own analyses on topics such as traffic and lead generation, and share insights with the team

Client Services

  • Have a hand in planning and executing client’s advertising strategies
  • Consult with clients about their advertising and reporting
  • Support the production, management, editing and distribution of client deliverables
  • Embed fully with our retainer-clients’ marketing efforts
  • Assist on additional marketing projects as needed
  • Attend and contribute to client calls as needed
  • Produce preparation and follow-up materials for client calls
  • Inform the team on the health of client advertising and reporting programs

Client Management

  • Attend and contribute to client calls
  • Produce materials for client calls
  • Execute follow-up tasks for client calls
  • Inform the team on the health of the client relationship, and intelligence you gain on the client’s needs

Project Management

  • Manage multiple client Asana boards using a modified agile PM methodology
  • Keep team on track and on budget with your projects

Benefits of Working with Bracken

  • Completely remote, global team
  • Unlimited vacation policy
  • 401K
  • Healthcare and Benefits
  • Flat structure. Work directly with the leadership team.
  • Free books program
  • Exposure to wide range of other companies’ teams, marketing playbooks, and internal operations
  • Access to resources: BrackenData and The Bracken Group
  • We take our work seriously, but we also put bullet points in a job description such as this one to remind ourselves to not take ourselves too seriously
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