We’re looking for a self-motivated US Based Marketer to join our fast-paced marketing agency, to shape the future of healthcare by helping digital health companies grow.

Bracken Marketing Core Values

We are looking for a high-energy, motivated individual who values:

• Analytical problem solving
• An always learning mindset
• Collaboration, team-focus
• Resilience
• Kindness

Requirements

• 2 - 5 years full time b2b digital advertising experience managing Google Ads, Programmatic Advertising, and LinkedIn ads campaigns
• Strong project management, analytical and communication skills
• Proficient with Google Analytics, Google Tag Manager, Google Data Studio, and HubSpot
• A passion for marketing and analysis
• Comfort with directly interfacing with executive clients
• Experience with, or a personal ambition to quickly learn all about, digital health business

Job Role

Advertising

• Configure advertising platforms such as Google Ads and LinkedIn Ads
• Develop targeting techniques such as keyword lists, bidding strategies, and company lists
• Manage and optimize many advertising programs on an ongoing basis
• Coordinate marketing asset creation as needed, such as landing pages, ad creative, and copy
• Manage various publisher and vendor relationships

Reporting

• Configure technical items that enable reporting such as website tracking codes and pixels
• Integrate and automate reporting systems such as Google Analytics, Google Search Console, and HubSpot using SuperMetrics
• Build custom dashboards and analyses for clients
• Conduct your own analyses on topics such as traffic and lead generation, and share insights with the team

Client Services

• Have a hand in planning and executing client’s advertising strategies
• Consult with clients about their advertising and reporting
• Support the production, management, editing and distribution of client deliverables
• Embed fully with our retainer-clients’ marketing efforts
• Assist on additional marketing projects as needed
• Attend and contribute to client calls as needed
• Produce preparation and follow-up materials for client calls
• Inform the team on the health of client advertising and reporting programs

Client Management

• Attend and contribute to client calls
• Produce materials for client calls
• Execute follow-up tasks for client calls
• Inform the team on the health of the client relationship, and intelligence you gain on the client’s needs

Project Management

• Manage multiple client Asana boards using a modified agile PM methodology
• Keep team on track and on budget with your projects

Benefits of Working with Bracken

• Completely remote, global team
• Unlimited vacation policy
• 401K
• Healthcare and Benefits
• Flat structure. Work directly with the leadership team.
• Free books program
• Exposure to wide range of other companies’ teams, marketing playbooks, and internal operations
• Access to resources: BrackenData and The Bracken Group
• We take our work seriously, but we also put bullet points in a job description such as this one to remind ourselves to not take ourselves too seriously